Updated: May 16
Digitisation has revolutionised the way businesses operate, and the building industry is no exception. With the rise of technology, many factories, product suppliers and contractors to the building industry are now adopting digital solutions to streamline their processes and boost sales. In this article, we will explore the benefits of digitisation in the building industry and how it positively impacts product sales for factories.
Why should you apply digitisation in your factory?
First and foremost, digitisation enables factories to reach a wider audience through online marketing channels. With the increasing number of people turning to the internet for information, businesses that have an online presence have a greater chance of attracting potential customers.
By leveraging online channels, factories can effectively reach their target market, explain their products to their customers and how their decisions impact the cost, and hence generate leads and win more market share.
Digitisation allows factories to provide a more personalised experience to their customers. With the help of customer relationship management (CRM) tools and other digital solutions, factories can track customer behaviour and preferences, allowing them to tailor their products and services accordingly.
This not only enhances the customer experience but also improves the chances of repeat business and positive word-of-mouth recommendations.
Another benefit of digitisation in the building industry is improved communication and collaboration. With digital tools that enable better project management and exchange of information on the inventory, factories can easily collaborate with architects, contractors, and other stakeholders throughout the entire process.
This not only reduces the risk of errors but also ensures that everyone is on the same page, resulting in a smoother, more efficient building process, quicker turnarounds and better stakeholder as well as customer experience.
Furthermore, digitisation allows factories to gather and analyse data to improve their products and services. By tracking customer behaviour and preferences, as well as monitoring sales and production data, factories can gain valuable insights into what works and what doesn't.
This enables them to make data-driven decisions that can lead to increased sales and improved customer satisfaction.
What impact does digitisation have on product sales?
One particular area where digitisation is having a significant impact on product sales for factories is in the area of building materials. Digital solutions such as Building Information Modelling (BIM) are allowing factories to create highly detailed digital models of their building materials, which can be used by architects and contractors to plan and design buildings more efficiently.
This not only saves time and reduces costs but also improves the accuracy and quality of the final product.
In addition to BIM, digitisation is also enabling factories to create customised building materials tailored to the specific needs of each customer. With the help of 3D printing technology, factories can create highly detailed, customised building materials that meet the exact specifications of their customers.
Which not only improves the customer experience but also increases the likelihood of repeat business and positive referrals.
Thinking more sustainability, where to go with this?
Lastly, digitisation is also helping factories to reduce their environmental impact, which can be a significant selling point for customers who are environmentally conscious.
According to a recent poll we conducted, 83% of respondents believe that it is important for engineering firms to adopt sustainable practices. With the help of digital solutions such as energy management systems and sustainable manufacturing practices, factories can reduce their carbon footprint and promote sustainability.
This not only benefits the environment but also helps to improve the reputation of the factory, which can lead to increased sales and customer loyalty.
Sustainability is a widely recognised business principle that centres around the three key components of People, Planet, and Profit, which are also known as the triple bottom line or the 3Ps of sustainability. Businesses have the role of protecting and maximising the benefit of the 3Ps of sustainability.
Adding technologies that help you use the resources efficiently - save time, optimise processes, - help to reach profit goals and keep your talent of the company motivated and developing.
In conclusion, digitisation is having a significant impact on the building industry, and it is positively impacting product sales for factories.
By leveraging digital tools and solutions, factories can reach a wider audience, provide a more personalised experience, improve communication and collaboration, gather and analyse data, create highly detailed digital models, customise building materials, and reduce their environmental impact. With these benefits, it is clear that digitisation is the way forward for factories in the building industry.
Packhunt for Factories
Digitising your factory can help to revolutionise your sales. Packhunt for Factories is an online configurator solution catered to factory & construction supply chains.
It is the backbone of selling, designing, engineering, and producing for the building industry online. It automates product logic and customer journey in order to sell, design, engineer, produce, assemble and organise the logistics of (assembled) products. It has proven to digitally transform the sales processes (generating the "perfect quote"), automate the workload and shorten tasks from weeks to minutes.
If you’d like to learn more about Packhunt for Factories, click the button below.